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Promote Like a Pro Small Budget, Big Show
Reviews Index

 

Promote Like a Pro Small Budget, Big Show

Printer Friendly Version

Publisher: Five Star Publications
Author: Linda F. Radke

List Price: $19.95

Ages: 15-18 Years

Reviewed By: Robin McDonald

 
Similar in concept to her book The Economical Guide to Self Publishing: How to Produce and Market Your Book on a Budget, self-published author Linda Foster Radke’s new book, Promote Like a Pro: Small Budget, Big Show provides even more ideas about publishing and the high-tech world.

The book begins where Self Publishing leaves off, adding a great deal of information on creating a web presence using technological approaches. Radke draws not only from her experience, but from the experience of others. Many contributors offer their expertise on topics that deal with publicity and marketing through print, broadcast, and internet media.

The contributors include:
  • William Bushnell, professional book reviewer
  • Salvatore Caputo, freelance writer and editor
  • Larry Carlson, instructor at Southwest Texas State University in San MarcosRobert Colbert, content developer with AccessArizona.com
  • Charlene Constanzo, author
  • Larry Fox, president of an Internet marketing service for publishers called fox.content, Inc.
  • Kerry LePage, ABC, owner of Momentum Marketing
  • Alf Nucifora, marketing consultant at www.nucifora.com
  • Suzi Prokell, public relations expert
  • Carol Starr, author and business owner
  • Joan Stewart, media relations speaker, trainer, and consultant at www.publicityhound.com
  • Vickie Sullivan, founder and president of Sullivan Speaker Services at www.sullivanspeaker.com
  • Bobbie Thomas, host and producer of Bobbie Thomas Total Talk at www.totaltalk.net
  • Jess Todtfeld, Associate Producer for Fox News Channel in New York
  • Sarah Eden Wallace, managing editor of Gentle Path Press
  • Mary Westheimer, president of Book Zone at www.bookzone.com
The book is written in two parts:

Part I: Promote Like a Pro
Part II: The Inside Scoop

The first part, written by Radke, includes more advice on publicity, including cost versus quality, dressing for success, finding an economical publicist, publicity tips, book signings, using the internet, and developing mailing lists.

The second part, mainly written by the contributing authors, includes four sections:

Publicity and Marketing
Print Media
Broadcast Media
The Internet

Publicity and Marketing covers such topics as how to publicize your book, planning a marketing strategy, snagging free publicity, building goodwill and raising awareness, future sales on the phone, and public speaking to create credibility, visibility and sales.

Print Media includes information on getting into newspapers, book reviews, and column ideas.

Broadcast Media covers information on how to get free publicity on television, opportunities, radio marketing, and radio talk shows.

The Internet covers topics on promoting and selling books on the internet and web promotion.

The book ends with a comprehensive Index for the reader who is looking for specific information about one topic.

Any writer would find this book a useful tool and even experienced writers may discover some helpful surprises.
More Information
Available From: Five Star Publications
Address: P.O. Box 6698 Chandler AZ 85246
Phone: 480.940.8182
Website: www.fivestarpublications.com/
Email:
Other Notes:
 

Purchase Now From the Eclectic Homeschool Resource Center

Add Your Own Review

 
Robin McDonald
Robin McDonald is a mom who actually does Windows, since she used to work at Microsoft! Robin resigned from her full-time writing job to homeschool her children. She freelances, and teaches art and writing classes.
Copyright © 2003 Eclectic Homeschool Association
 

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